Content Strategy

As a content strategist, I collaborate with stakeholders and subject matter experts to develop a strategy and plan that will inspire our audience into action. In the past, I’ve created content strategies for organizations, products, publications and campaigns. During my work, I help organizations answer questions like:

Who is this content for?
What is the ultimate action we want this person to take?
How can we best use content to generate leads?
Once we have a lead, what will the rest of his or her journey look like?
What content will work best at each stage?
What best practices will help us optimize conversion?
How will our organization’s voice, tone and personality be expressed along the way?
How will we measure and report on success?

HIGHLIGHTED PROJECT: Money Better. Together.

Once the strategy and plan are in place, I often transition from strategist into leading content development. Learn more about my work as a content development leader here.