Content Development

content development

As a content development leader, I’m experienced in guiding in-house, contract and volunteer creatives through the creation of both print and digital content. Whenever possible, we create content with the intent to test/learn, iterate and improve based on our goals.

 My favorite way to work is collaboratively as part of a creative team; however, I’ve also provided specific direction to freelance partners when creative resources have been limited.

My true creative expertise is in copywriting, and as a copy lead I push others to be creative, concise and clear. I also often take on the copy myself. Learn more here.